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FUSION

How Integrating Brand and Culture Powers the World's Greatest Companies

Paperback Engels 2021 9781529359121
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Samenvatting

Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.

Specificaties

ISBN13:9781529359121
Taal:Engels
Bindwijze:paperback
Aantal pagina's:240
Verschijningsdatum:21-1-2021

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Over Denise Lee Yohn

Denise Lee Yohn is an in-demand consultant and speaker with more than twenty-five years of experience helping organizations take their brands to new heights. She developed her innovative brand-building philosophy while working with such companies as Burger King, Frito-Lay, Land Rover, and Sony. An influential writer and speaker, Yohn has contributed to outlets such as the New York Times, the Wall Street Journal, and the Harvard Business Review, and her powerful speeches regularly inspire business leaders around the country.

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