Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London.

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Richard Lynch

Strategic Management

Name: Strategic Management
Author: Richard Lynch

Paperback Engels 2021 9e druk 9781529758245

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9e druk | 2021 € 93,01 10e druk | 2024 € 49,00

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New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure.

Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish.

Including:
- Learning Outcomes
- Case Studies, Strategy Cases & Exhibits
- Key Strategic Principles & Definitions
- Strategic Project Guide
- Critical Reflection & Summary
- Questions
- Further Reading, Notes & References

Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice

Specificaties

ISBN13:9781529758245

Trefwoorden:strategie, strategisch management

Taal:Engels

Bindwijze:paperback

Aantal pagina's:768

Uitgever:SAGE Publications Ltd

Druk:9

Verschijningsdatum:8-5-2021

Hoofdrubriek:Strategisch management

ISSN:

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Over Richard Lynch

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy.

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Inhoudsopgave

Part 1: Introduction
Chapter 1: Strategic Management
Chapter 2: A Review of Theory and Practice

Part 2: Strategic analysis and purpose
Chapter 3: Analysing the Strategic Environment
Chapter 4: Analysing resources and capabilities
Chapter 5: Strategy Dynamics
Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And Ethics
Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies

Part 3: Developing the strategy
Chapter 8: Developing Business-Level Strategy Options
Chapter 9: Developing Corporate-Level Strategy Options
Chapter 10: Strategy Evaluation And Development: The Prescriptive Process
Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning And Networks
Chapter 12: Organisational Structure, Style And People

Part 4: The implementation process
Chapter 13: Implementing And Controlling The Strategic
Chapter 14: Green Strategy And Sustainability
Chapter 15: Managing Strategic Change

Part 5: Different Strategy Contexts
Chapter 16: Strategic Leadership
Chapter 17: Entrepreneurial strategy
Chapter 18: Government, public sector and not-for-profit strategies
Chapter 19: International expansion and Globalisation Strategies

Glossary