Making Strategy Happen

Transforming Plans into Reality

Paperback EN 1996 9781557867216
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Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.

The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

Specificaties

ISBN13:9781557867216
Taal:EN
Bindwijze:Paperback
Aantal pagina's:304
Uitgever:John Wiley & Sons Inc

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          Making Strategy Happen