Selling Sin
The Marketing of Socially Unacceptable Products
Gebonden Engels 2003 2e druk 9781567206128Samenvatting
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Specificaties
Lezersrecensies
Inhoudsopgave
Introduction
Tobacco: Past and Present
The Alcoholic Beverage Industries
Handguns, Rifles, and Shotguns: The Firearms Industry
Gambling in America
The Business of Pornography
Target Marketing: Challenges and Consequences
Product Line Management in Socially Unacceptable Industries
Promotion Strategies: Media and Messages
Promotion Strategies: Symbols and Other Promotional Tools
The Internet
Problems in Pricing and Distribution
Public Affairs Strategies
Summing Up
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan