Richard McKenzie
Digital Economics
How Information Technology Has Transformed Business Thinking
Gebonden Engels 2003 9781567206449Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects—consumer benefits that grow with the spreading use of certain goods—and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.
Specificaties
ISBN13:9781567206449
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:336
Uitgever:Bloomsbury Publishing Plc
Thema:
Lezersrecensies
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Inhoudsopgave
Preface
The Spread of 1's and 0's in the World
The Productivity Paradox
Digital Costs and Production Choices
Firm Sizes and Disruptive Technologies
Network Effects
Tipping and Path Dependency
Switching Costs
Emailing and Surfing in the Workplace
Intellectual Property Rights
Piracy and Privacy
Antitrust
Selected Bibliography
Index
The Spread of 1's and 0's in the World
The Productivity Paradox
Digital Costs and Production Choices
Firm Sizes and Disruptive Technologies
Network Effects
Tipping and Path Dependency
Switching Costs
Emailing and Surfing in the Workplace
Intellectual Property Rights
Piracy and Privacy
Antitrust
Selected Bibliography
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan