Alan Wells
World Broadcasting
A Comparative View
Gebonden Engels 1997 9781567502459Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
As mass communication is a major topic of interest in American colleges, there is also a growing interest in comparative mass media in other countries. This book is designed to put current practices in the United States in comparative perspective and thus shed new light on American media practices. It is designed as a resource for the growing number of courses dealing with international media, and a recommended supplement for basic mass communications courses that provide a global perspective.
Specificaties
ISBN13:9781567502459
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:324
Uitgever:Bloomsbury Publishing Plc
Lezersrecensies
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Inhoudsopgave
About the Contributors Preface Introduction, Alan Wells Western Europe, Matthew J. Rusher United Kingdom, Alan Wells Germany, Ernest A. Hakanen Italy, Osabuohien P. Amienyi and Julio Soler The Former Soviet Union and Eastern Europe, Janice E. Overlock The Middle East and North Africa, Hussein Y. Amin Sub-Sahara Africa, Osabuohien P. Amienyi with Gerard Igyor Latin America and the Caribbean, Donnalyn Pompper Globo TV: The Growth of a Brazilian Monopoly, Venicio A. de Lima Asia, Hsiang-wen Hsiao Japan, Hiroshi Tokinoya China, Kennneth C. Petress India, Sunil Misra Oceania and the Pacific, Joseph K. Diemer Author Index Subject Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan