What Alibaba's Success Reveals about the Future of StrategyGebonden Engels 2018 9781633693296
How Strategy Works in an Interconnected, Automated World. Leaders already know that the classic approach to strategy-analyze, plan, execute-is losing relevance. But they don't yet know what replaces it.
As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created.
Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment. Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning; Create products informed by real-time data from customers; Determine the right strategic positioning to maximize value from platforms and suppliers; Repurpose your organization to further human insight and enable creativity; Lead your company's transformation into a smart business.
With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, "Smart Business" outlines a radically new approach to strategy that can be applied everywhere.
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Introduction: Why you need to know about Alibaba
Part 1: Alibaba - The emergence of a smart business
1. The new forces of value creation
2. Network coordination
3. Data intelligence
Part 2: How smart businesses compete - Strategic principles
4. Automatic decisions
5. The customer-to-business model
Part 3: How smart businesses run - Organizational implications
8. From managing to enabling
9. The future of smart business
About the author
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