Mastering the Four Arguments
The Classical Art of Persuasive Writing
Gebonden EN 2026 9781641774468Samenvatting
Based on 30 years of his award-winning teaching of writing, Dr. Gregory Roper shows how you can use the nearly-forgotten ancient technique of Stasis Theory to build better, cleaner, more persuasive prose. You will come to understand how all arguments can be understood better by learning the four types of arguments, and then learning how to organize and persuade your audience of each type. More significantly, Roper shows how the rancor in our culture might benefit from a technique that shows how to quickly get at the nub of an issue and see how the issues and problems might be resolved by clearly seeing, and coming to agreement about, what kind of argument is at stake.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
