What Do You Really Stand For?

A practical, research-based guide for maximizing the most overlooked driver of lasting success and fulfillment: our values.

What if one simple shift could make you feel as satisfied as getting an $84,000 raise?

Research shows that understanding your core values—and living by them—can deliver just that.

This is the power of values.

In What Do You Really Stand For? Columbia Business School professor Paul Ingram reveals how clarifying your values can transform your choices, relationships, and leadership. With engaging stories, practical tools, and over two decades of research, Ingram shows that values aren't just a moral compass—they're an advantage that can boost our performance and well-being.

Whether you're navigating a career decision or navigating conflicts, heading a team or heading an organization, or simply trying to live and lead with greater purpose, What Do You Really Stand For? offers a powerful framework to take more-intentional control—and lead ourselves and others with more clarity, confidence, and purpose.