Data-Driven Marketing
How the best B2B marketers use data to grow faster
Paperback Engels 2018 9781717918888Samenvatting
The days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit.
Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are producing better campaigns, improving conversion rates, and proving their worth. We interviewed leaders in B2B SaaS marketing at companies like Zendesk, Drip, and Appcues to get practical advice on how to be a data-driven marketer.
Regardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Marketing to become a modern marketer, enhancing the way you see your product, leads, and team.
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Inhoudsopgave
2. Personalizing your website content for visitors
3. Writing content that ranks on organic search (SEO)
4. How to use data to get media attention
5. Perfecting customer onboarding with data
6. Target, scale, and measure account-based marketing
7. A/B testing for search traffic
8. How to segment users and personalize email content
9. Build & run automated competitive marketing programs
10. Implementing marketing attribution, funnel metrics, and analytics technology
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