Howard Feiertag
Hospitality Sales and Marketing
An Evolutionary Journey with Howard Feiertag
Paperback Engels 2021 1e druk 9781774634622Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.
Specificaties
ISBN13:9781774634622
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:722
Uitgever:Apple Academic Press
Druk:1
Hoofdrubriek:Reclame en verkoop, Inkoop en logistiek, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
1. General Managers’ Involvement with Sales 2. Managing Salespeople Requires Daily, Weekly Reviews 3. The Working of a Hotel Property Sales Operation 4. Techniques for Increasing Sales 5. Working with the Group Markets 6. The Travel Agent and Leisure Travel Market 7. Sales Planning and Sales Calls 8. Hospitality Sales Training 9. The Negotiation Process in Sales 10. Attributes of Successful Sales Persons 11. Helpful Tips for Hotel Sales Staff 12. Action Plans for Marketing and Sales 13. Working on Contracts for Groups 14. Everyone at a Property Is Involved In Sales 15. A Professional Approach to Hospitality Sales along with Networking 16. Understanding the Features of Your Product, Especially F&B 17. HR in Connection with Sales Staff Employment
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan