The Method of Metaphor
Paperback EN 2013 9781783200146Samenvatting
Both sides in controversies tend to claim that they have logic on their side. This book proposes that the interminable nature of these controversies suggests there is a problem with the main tool of logic, the syllogism. It argues that metaphors are not just aesthetic tools; they can also be used to judge phenomena.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
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- ondernemen
- organisatiekunde
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- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan

