Wings of Change
How the World's Biggest Energy Drink Manufacturer Made a Mark in Football
Paperback EN 2024 9781836800118Samenvatting
Wings of Change explores how the world's biggest energy drinks business influenced football. After taking over Austria Salzburg and changing their crest, colours and name, the project went to New York, Leipzig, Sao Paulo and Sogakope. Despite the backlash, Red Bull have established themselves as a global force in football.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
