D Lamont
Global Marketing – Marketing 04.02
Marketing 04.02
Paperback Engels 2002 9781841121918
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world′s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive resources guide
Specificaties
ISBN13:9781841121918
Taal:Engels
Bindwijze:paperback
Aantal pagina's:138
Uitgever:John Wiley & Sons
Hoofdrubriek:Algemeen management, Algemeen management
Serie:Express Exec
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction to Express Exec
<br />
<br /> Introduction
<br />
<br /> Definition of Terms
<br />
<br /> Evolution
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps to Making it Work
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Index
<br />
<br /> Introduction
<br />
<br /> Definition of Terms
<br />
<br /> Evolution
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps to Making it Work
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Index
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Hans van Dijk€ 32,75
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan