<p>Dedication</p> <p>List of figures and tables</p> <p>Acknowledgments</p> <p>Author biography</p> <p>Introduction</p> <p>Chapter 1: A brief overview of qualitative research</p> <p>Abstract:</p> <p>A description of qualitative research</p> <p>Gathering the data</p> <p>A little bit about grounded theory</p> <p>A little bit about analyzing the data</p> <p>Challenges to working with qualitative data</p> <p>Chapter 2: Examples of qualitative research in non-library settings</p> <p>Abstract:</p> <p>Becoming a student: research in an academic environment</p> <p>A.C. Nielsen Company as an example of rich media research</p> <p>Qualitative research in nursing</p> <p>Qualitative research in medicine and mental health disciplines</p> <p>Chapter 3: Ethnographic research practices in library settings</p> <p>Abstract:</p> <p>Key concepts of ethnographic research</p> <p>Historical application within libraries and information settings</p> <p>Examples of recent ethnographic research in library environments</p> <p>Chapter 4: Eyes wide open: using trends, professional literature, and users to create a research canvas in libraries</p> <p>Abstract:</p> <p>Generational differences and the digital landscape</p> <p>The state of the research and academic library</p> <p>Understanding the role of technology through research</p> <p>The matrix: a tool for the beginning</p> <p>Chapter 5: Inside the mind of the user: qualitative approaches to understanding user experience in library settings</p> <p>Abstract:</p> <p>The self and user experience</p> <p>Design, broken-ness, and the library user experience</p> <p>Useit.com on UX research</p> <p>Flow as an element of the user experience</p> <p>Chapter 6: Narrowing the field: using qualitative approaches to explore specific areas of interest</p> <p>Abstract:</p> <p>The library is still scary—a new look at reference by way of an old concept</p> <p>Still with us: the library website (The Rutgers Study)</p> <p>Disruption and the information seeker</p> <p>Chapter 7: What about us? Using qualitative methods to explore the library as workplace</p> <p>Abstract:</p> <p>Chapter 8: A place in the world: qualitative research as a way to study global libraries</p> <p>Abstract:</p> <p>Why use a qualitative approach?</p> <p>The role of the rural village library</p> <p>Elements of the project’s methods</p> <p>What the content analysis revealed</p> <p>Chapter 9: Learning more about qualitative research</p> <p>Abstract:</p> <p>Chapter 10: Qualitative research as a way to explore change in the modern world</p> <p>Abstract:</p> <p>Index</p>