Leanne White
Commercial Nationalism and Tourism
Selling the National Story
Paperback EN 2017 9781845415884Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
Specificaties
ISBN13:9781845415884
Taal:EN
Bindwijze:Paperback
Aantal pagina's:299
Uitgever:Channel View Publications Ltd
Hoofdrubriek:Mens en maatschappij, Inkoop en logistiek, Marketing, Reclame en verkoop
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan