Fragrance

Introduction. The psychology of personality and aesthetics. Olfactory hedonics in infants and young children. The semiotic relevance of human olfaction: a biological approach. Ageing and the sense of smell: potential benefits of fragrance enhancement. Mammals and semiochemicals. Human semiochemicals. Individual differences in olfactory ability. From moods to molecules: the psychopharmacology of perfumery and aromatherapy. The use of odour in the study of emotion. Cognitive and non-cognitive effects of odour exposure: electrophysiological and behavioural evidence. Olfactory evoked potential activity and hedonics. The brain and the sense of smell: can we begin to make sense of cortical information after an odour has been received? Psychophysiological studies of fragrances. Perfume classification: a new approach. The typography of perfume advertising. The effect of social and economic changes and trends in fashion and their effects on international perfumery marketing. Perspectives in aromatherapy. The anthropology of smell and scent in ancient Egypt and South American shamanism. Index.