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What is Strategy and Does it Matter?

Paperback Engels 2001
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Samenvatting

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.

The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.

Specificaties

ISBN13:9781861523778
Taal:Engels
Bindwijze:paperback
Aantal pagina's:151
Uitgever:Cengage
Druk:2
Verschijningsdatum:20-12-2000

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Over Richard Whittington

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Andere boeken door Richard Whittington

Inhoudsopgave

List of figures and tables
Preface
Acknowledgements

1. What is strategy and does it matter?
2. Theories of strategy
3. Strategic leadership
4. Strategic choice
5. Growth strategies
6. Managing strategy
7. Does it matter?

Notes
References
Index

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        What is Strategy and Does it Matter?