Conducting a Survey
Techniques for a Term Project
Paperback Engels 2006 1e druk 9781884585722Samenvatting
• The detailed step-by-step directions make it ideal for use by students who are conducting their first research project.
• The large number of examples throughout the text makes the steps in conducting a survey clear and easy to follow.
• Covers only methods that are realistic for use by students who are conducting a survey within a single semester.
• For data analysis, the emphasis is on the use of basic statistics, with the computation of a small number of descriptive statistics illustrated. Easy-to-calculate margins of error are also illustrated.
• The firsthand experience of conducting a survey as a term project helps students understand both the contributions and limitations of survey research methods.
• Successfully conducting a term-project survey can give students the confidence to work on more elaborate studies in the future, such as research for a master’s degree project.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan