Eyewitness: The rise and fall of Dorling Kindersley
The Inside Story of a Publishing Phenomenon
Paperback EN 2009 9781906659196Samenvatting
By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson. The author is uniquely positioned to tell the story of DK's rise and fall.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan