Sandra Stahl
The Smart PR Book
The Art and Craft of Public Relations
Paperback EN 2025 9781915951670Levertijd ± 16 werkdagen
Samenvatting
This is a concise and practical manual for understanding and implementing public relations campaigns and communications in todays business world.
Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.
Specificaties
ISBN13:9781915951670
Taal:EN
Bindwijze:Paperback
Aantal pagina's:160
Uitgever:LID Publishing
Hoofdrubriek:Marketing, Algemeen management, Communicatie en media, Marketing
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan