Padma Gillen is co-founder of content design consultancy, Llibertat. He uses his expertise in content design management and agile content production to help organisations create quality content and maximise the effectiveness of their content teams.
Meer over Padma GillenLead with Content
How to put content at the centre of digital transformation
Paperback Engels 2019 9781916108318Samenvatting
'Lead with Content' is about the vital role of content strategy in digital transformation, and vice versa. If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working.
It’s less about what order the words should go in, using bullet lists or the benefits of subtitles. Instead, it discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way.
From user needs, getting the right people in place, workflow and governance, this book will help you get ready to transform your content operations.
Specificaties
Lezersrecensies
Inhoudsopgave
Chapter 2 Planning and writing your proposition
Chapter 3 How to organise your content team
Chapter 4 What good governance looks like
Chapter 5 Getting to grips with content design
Chapter 6 Agile: What it is, why it's good and how to do it
Chapter 7 Effective communication for digital transformation
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan