Jochen Wirtz
Winning in Service Markets
Success through People, Technology and Strategy
Gebonden EN 2016 9781944659042Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Specificaties
ISBN13:9781944659042
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:704
Uitgever:World Scientific Publishing Co Inc (USA)
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop
Thema:
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan