BUILDING A WORLD CLASS SERVICE ORGANIZATION

Paperback EN 2017 9781944659455
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Samenvatting

 

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

Specificaties

ISBN13:9781944659455
Taal:EN
Bindwijze:Paperback
Aantal pagina's:34
Uitgever:World Scientific Publishing Co Inc (USA)
Hoofdrubriek:Leiderschap, Leiderschap

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          BUILDING A WORLD CLASS SERVICE ORGANIZATION