Gabriel Steinhardt
Market-Value Pricing
Definitions, Concepts, and Processes for Market-Value Centric Pricing
Paperback Engels 2019 9783030107338Levertijd ± 9 werkdagen
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Samenvatting
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
Specificaties
ISBN13:9783030107338
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer International Publishing
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