Toward a Better Understanding of Rule-Breaking Market Behavior

Insights from Performance Breakthroughs in Sports

Paperback Engels 2020 9783030161095
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This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 

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          Toward a Better Understanding of Rule-Breaking Market Behavior