Florian Kaefer
An Insider's Guide to Place Branding
Shaping the Identity and Reputation of Cities, Regions and Countries
Gebonden Engels 2021 9783030671433Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Specificaties
ISBN13:9783030671433
Taal:Engels
Bindwijze:Gebonden
Uitgever:Springer International Publishing
Hoofdrubriek:Economie, Algemeen management, Inkoop en logistiek, Marketing, Reclame en verkoop
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan