Digital Marketing in the Automotive Electronics Industry
Redefining Customer Experience through Digital Customer Engagement
Gebonden Engels 2023 9783031307195Samenvatting
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
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- advisering
- algemeen management
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- communicatie en media
- economie
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- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
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