Francisco J. Martinez-Lopez,
Francisco J. Martínez-López
Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Paperback EN 2024 9783031318382Levertijd ± 16 werkdagen
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Samenvatting
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Specificaties
ISBN13:9783031318382
Taal:EN
Bindwijze:Paperback
Aantal pagina's:306
Uitgever:Springer International Publishing AG
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan