Raouf Ahmad Rather
Consumer Brand Relationships in Tourism
An International Perspective
Gebonden EN 2024 9783031595349Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.
Specificaties
ISBN13:9783031595349
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:626
Uitgever:Springer International Publishing AG
Hoofdrubriek:Reclame en verkoop, Inkoop en logistiek, Marketing, Reclame en verkoop
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan