Strategic Pivot of Artificial Intelligence
A Management and Entrepreneurial Perspective
Gebonden Engels 2026 9783032039804Samenvatting
This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It emphasizes the importance of achieving a harmonious balance between human ingenuity and technological advances, recognizing the empowering potential inherent in AI. Based on the authors' academic expertise and business insights, it presents a comprehensive overview of the various contexts in which AI can manifest and investigate AIs from different standpoints. Each chapter embarks on a journey through the literature, exploring the intersection of AI use and various aspects of business life. Through engaging, real-world business narratives, the book offers fresh insights and practical tools, including models and matrices. By exploring intriguing business case studies from technological, managerial, and economic perspectives, it reveals the multifaceted roles of entrepreneurs, managers, and policymakers in embracing this transformative technology.
Each chapter offers a theoretical discussion along with a practitioner's insights to combine theories with the real life.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
