Communication and Applied Technologies

RFID-Smart Access: Integrated System for Automated Access Management through Credential Decoding.- Hyperparameter Optimization of GPT-2 for Enhanced Text Generation.- Using Virtual Reality to Improve Visualization and Comprehension Skills in a Multivariable Calculus Course.- A Real-Time Political Sentiment Analysis System Using DeepSeek-R1 on Multiplatform Social Media Data.- Robertiño: A Low-Cost Robot for Executing Large Language Models and Convolutional Networks to En-hance Early Education in Underserved Communities.- Impact of Visual Merchandising on Promotional Strategies: A Neuromarketing Analysis with Eye Tracking at the Point-of-Sale.- Regulatory Frameworks for Digital Information Transparency: A Comparative Analysis Between Ecuador and Spain.- Adoption of Augmented Reality in Digital Commerce: Effect of Experience and Technological Attitude on Centennials' Purchase Intention.- China’s Roadmap for Developing a Successful Innovation Ecosystem.- Look-up, Use and Emotions (LUE) Methodology: Technological Hybridization for Active Learning in Higher Education.