Business Research Methods

Name: Business Research Methods
Author: S Sreejesh

An Applied Orientation

Gebonden Engels 2013 2014e druk 9783319005386

Verwachte levertijd ongeveer 9 werkdagen

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Samenvatting

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

Specificaties

ISBN13:9783319005386

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:281

Uitgever:Springer International Publishing

Druk:2014

Hoofdrubriek:Algemeen management, Algemeen management, Organisatiekunde

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Inhoudsopgave

Introduction to Business Research.- Business Research Process.- Business Research Design: An Overview.- Exploratory Research Design.- Descriptive Research Design.- Causal Research Design: Experimentation.- Measurement and Scaling.- Questionaire Design.- Data Preparation and Preliminary Analysis.- Analysis of Variance (ANOVA).- Regression Analysis.- Factor Analysis.- Cluster Analysis.- Logistic Regression.- Business Research Reports.