Yogesh K. Dwivedi,
M.N. Ravishankar,
Matti Mäntymäki,
Marijn Janssen,
Marc Clement,
Emma L. Slade,
Nripendra P. Rana,
Salah Al-Sharhan,
Antonis C. Simintiras
e.a.
Social Media: The Good, the Bad, and the Ugly
15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Paperback Engels 2016 9783319452333Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Specificaties
ISBN13:9783319452333
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:730
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.- Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan