Anshu Saxena Arora,
Sabine Bacouel-Jentjens,
Jennifer J. Edmonds
Global Business Value Innovations
Building Innovation Capabilities for Business Strategies
Gebonden Engels 2018 9783319779287Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
Specificaties
ISBN13:9783319779287
Taal:Engels
Bindwijze:Gebonden
Uitgever:Springer International Publishing
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan