Global Business Value Innovations

1.&nbsp;Global Value Chains and International Business Research: Perspectives from Switzerland;&nbsp;Sarbani Bublu Thakur-Weigold.- 2.&nbsp;Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media;&nbsp;Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds.- 3.&nbsp;Social Media Driven Student-Centered Learning through Social Commerce in Higher Education;&nbsp;Casey Galloway, Mariah Curtis, and Anshu Arora.- 4.&nbsp;Online Advertising: Creating a Relationship between Businesses and Consumers;&nbsp;Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani.- 5.&nbsp;Ballin’ the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising;&nbsp;Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds.- 6.&nbsp;Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment;&nbsp;Pascale Debuire.- 7.&nbsp;The Soft Power of TheMusic Industry – Where Does It Start And Where Does It End? Insights from the United States and Japan;&nbsp;Mathilde Cerqueira.- 8.&nbsp;International Determinants of Cultural Consumption from a&nbsp; Well-being Perspective;&nbsp;Claire R. Owen.- 9.&nbsp;Holding on to Family Values or Adapting to a Changing World – The Case of Barilla;&nbsp;Fabian Bernhard.- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry;&nbsp;Allison Naumann, Jennifer Edmonds, and Dean Frear.<p> </p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>