Danilo Zatta
Revenue Management in Manufacturing
State of the Art, Application and Profit Impact in the Process Industry
Paperback Engels 2018 9783319807591Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
Specificaties
ISBN13:9783319807591
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer International Publishing
Hoofdrubriek:Financieel management, Algemeen management, Financieel management, Inkoop en logistiek, Leiderschap, Marketing, Reclame en verkoop, Strategisch management
Thema:
K Economie, Financiën, Bedrijf en Management
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan