Claus-Peter H. Ernst
The Drivers of Wearable Device Usage
Practice and Perspectives
Paperback Engels 2018 9783319807935Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This
book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.
Specificaties
ISBN13:9783319807935
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer International Publishing
Hoofdrubriek:Organisatiekunde, Computer en informatica, Inkoop en logistiek, IT-management / ICT, Marketing, Organisatiekunde, Reclame en verkoop
Serie:Progress in IS
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan