Ansgar Zerfaß,
A. A. van Ruler,
Krishnamurthy Sriramesh
Public Relations Research
European and International Perspectives and Innovations
Paperback Engels 2014 9783531199610
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Specificaties
ISBN13:9783531199610
Taal:Engels
Bindwijze:paperback
Uitgever:VS Verlag für Sozialwissenschaften
Hoofdrubriek:Naslagwerken, Woordenboeken en taal
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Chapters written by:
Robert L. Heath - James E. Grunig – Larissa A. Grunig – Steve May – Ronél Rensburg – David McKie – Jaquie L’Etang – Dejan Vercic – Peggy Simcic Brønn – Jesper Falkheimer – Jakko Lehtonen – Susanne Holström – Finn Frandsen – Claudia Mast – Anna Maria Theis-Berglmair – Romy Fröhlich – Ulrike Röttger – Peter Szyszka – Juliana Raupp – Benno Signitzer – Kurt Imhof – and many more
Robert L. Heath - James E. Grunig – Larissa A. Grunig – Steve May – Ronél Rensburg – David McKie – Jaquie L’Etang – Dejan Vercic – Peggy Simcic Brønn – Jesper Falkheimer – Jakko Lehtonen – Susanne Holström – Finn Frandsen – Claudia Mast – Anna Maria Theis-Berglmair – Romy Fröhlich – Ulrike Röttger – Peter Szyszka – Juliana Raupp – Benno Signitzer – Kurt Imhof – and many more
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan