Rudolf Grunig,
Richard Kuhn
Process-based Strategic Planning
Gebonden Engels 2001 9783540418221Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning, this book presents a heuristic process for determining future strategies. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
Specificaties
ISBN13:9783540418221
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:337
Uitgever:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Hoofdrubriek:, Algemeen management, Strategisch management
Lezersrecensies
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Inhoudsopgave
The idea of strategic planning.- The process of strategic planning and the resulting documents.- Strategy project planning and strategic analysis.- Developing corporate strategies.- Developing business strategies.- Defining the implementation measures and assessing and approving the strategies.- Final remarks.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan