Healing Words
The Printed Handbills of Early Modern London Quacks
Gebonden EN 2015 9783631664773Samenvatting
During the English Restoration, London unlicensed health carers printed handbills as the easiest way to advertise their medical practices. In order to increase our awareness of irregular medical practitioners as a cultural phenomenon and examine their language, two collections of handbills have been transcribed. The study analyses the lexicon used to address readers, the traits of orality in written communication as well as the places where proprietary medicines were sold. Furthermore it looks closely at the visual impact of some handbills and the role of anti-quack satire at the end of the seventeenth century.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
