Motivating the Symbolic
Towards a Cognitive Theory of the Linguistic Sign
Gebonden EN 2016 9783631671078Samenvatting
The book outlines a new approach to motivation in language. The approach proposes a cognitive theory of the linguistic sign, partly in opposition to classical Saussurean linguistics. The new theory is inspired and informed by Charles S. Peirce’s semiotics, especially the distinction between the icon, the index, and the symbol.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
