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Culture’s Influence on the Websites of German and Chinese Companies

An Analysis of Cultural Diversity on the Internet

Paperback EN 2021 9783631866870
€ 70,98
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The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website.

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          Culture’s Influence on the Websites of German and Chinese Companies