Dirk Schneider,
Gerald Corbae,
Jacob B. Jensen
Marketing 2.0
Strategies for Closer Customer Relationships
Paperback Engels 2010 9783642055515Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
Specificaties
ISBN13:9783642055515
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:154
Uitgever:Springer Berlin Heidelberg
Hoofdrubriek:Leiderschap, Algemeen management, Leiderschap, Marketing, Reclame en verkoop
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan