Manfred Krafft,
Murali K. Mantrala
Retailing in the 21st Century
Current and Future Trends
Paperback Engels 2014 2e druk 9783642427213Levertijd ± 9 werkdagen
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Samenvatting
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Specificaties
ISBN13:9783642427213
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer Berlin Heidelberg
Druk:2
Hoofdrubriek:Reclame en verkoop, Algemeen management, Inkoop en logistiek, Marketing, Reclame en verkoop
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan