Alexander Zureck
Financial Communication in Small and Medium-Sized Enterprises
Patents in Financial Communication
Paperback Engels 2014 2015e druk 9783658074869Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.
Specificaties
ISBN13:9783658074869
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:95
Uitgever:Springer Fachmedien Wiesbaden
Druk:2015
Hoofdrubriek:Financieel management, Algemeen management, Financieel management
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan