Matthias Schu
Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing
Gebonden Engels 2017 9783658182144Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Specificaties
ISBN13:9783658182144
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:136
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:, Financieel management, Inkoop en logistiek, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan