Susanne Rauscher,
Annika Zielke
Nudging in Management Accounting
Assessment of the Relevance of Nudging in the Corporate Context
Paperback Engels 2019 9783658280161
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.
Specificaties
ISBN13:9783658280161
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Serie:BestMasters
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Inhoudsopgave
<p>The Concept of Nudging.- Behavioral Impact in Management Accounting.- Qualitative Study – Status Quo in Management Accounting.- Experiment – Effect of Nudges in Management Accounting.- Critical Reflection of the Approach.</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan