Benjamin Gust
User-Oriented Appropriateness
A Theoretical Model of Written Text on Facebook for Improved PR Communication
Paperback Engels 2020 9783658299989
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media.
Specificaties
ISBN13:9783658299989
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
<div>Public Relations in a Social Media World.- Interpreting Human Communication: On- and Offline.- Language Practice: Online and in an Social Network Environment.- Appropriate Communication in Social Networking Sites.</div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan