Tobias Duffner
Strategic Equity Partnerships in Professional Football
Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
Paperback Engels 2020 9783658313005
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
Specificaties
ISBN13:9783658313005
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
Introduction.- Research Gaps and Research Questions.- Theoretical Framework – General Partnership Literature.- Strategic Equity Partnerships in the Football Business.- Research Design.- Empirical Findings and Discussion.- Management Implications and Recommendations.- Research Summary
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan