Strategic Equity Partnerships in Professional Football

Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

Paperback Engels 2020 9783658313005
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Specificaties

ISBN13:9783658313005
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden

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Inhoudsopgave

Introduction.-  Research Gaps and Research Questions.- Theoretical Framework – General Partnership Literature.-  Strategic Equity Partnerships in the Football Business.- Research Design.- Empirical Findings and Discussion.- Management Implications and Recommendations.- Research Summary

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        Strategic Equity Partnerships in Professional Football